From 11 June to 11 July 2010, the Football Worldcup in South Africa will even affect fashion such as you can see on this page: Cristiano Ronaldo (Portugal) is wearing a green shirt by Nike which was specially re-designed for this mega sports event.

The Football Worldcup is hosted by 9 cities (Johannesburg, Cape Town, Durban…) in 10 different stadiums. Some of the stadiums had been built brand new like the Nelson Mandela Bay Stadium.

By searching the Fifa Worldcup website for more information, non-football addicted fashion journalists like I am are experiencing why sport and fashion journalism are two different professions. This happens at least at the second paragraph of the description of the Nelson Mandela Bay Stadium: “…will host the match for third place, and a quarter-final amid a total of eight matches during the FIFA World Cup.”

I can imagine what the passage about the matches means – but it does not interest me. What really interests me, is that sports like football have gained what politicians work hard on: a worldwide consensus of following the same rules. The meeting of athletes from all parts of the world in South Africa is for me as a non-football addicted fashion journalist – beside edgy designs with Cristiano Ronaldo as a presenter, a signal of a world society that practises ‘Fair Play’.

So far, I like football.

fig.: beginning with…

Cristiano Ronaldo (Portugal) in ‘Grand Slam Polo’ by Nike, SS2010. Beside Ronaldo, the classical polo shirt was presented by the football players Joe Cole (UK) and Patrice Evra (France) in the corresponding colors of their teams.

Magic Boxer Shorts Football by, SS2010. The shorts on this page are originally packed into palm size. To get into this size, they are folded into a de-compressed package. The idea was to save space in travel luggage. For de-packing them, you have to soak them for a few moments in water; that’s the reason why their name is ‘Magic’. Prezzybox advises: “Magic Boxers are a fantastic gift, just don’t try to wear them until you have soaked them… you risk damaging your vitals…”

Leather bag in brown by football addicted designer Dirk Bikkembergs, SS2010. Photo: (C) Black and Light Studios.