STELLA MCCARTNEY has created a glow-in-the-dark range as a part of her adidas sportswear collection. The line will be placed within the best-selling running category.

“Running is one of our most popular categories and for me to make it have its own point of view is really key,” said McCartney. “I think that we did it this season in a direct way by looking at glow-in-the-dark. When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier. But at the same time we used it on a leopard print, so it’s not so masculine and graphic.”

In addition to the glow-in-the-dark range, McCartney will also introduce a Wintersports line featuring body-hugging jackets with bold alpine scene graphics.

“For me, this season Wintersports has got great attitude, it’s very bold; some of the fleecy pieces are quite edgy,” said the designer. “The Wintersports slim pants and tight jackets are very figure-hugging, they look really stylish, and it’s important to be a stylish skier because it’s one of the few sports where you can take fashion to the slopes and it can translate well.”