BURBERRY’S ceo Angela Ahrendts has bagged herself £3.4 million-worth of profit by selling nearly 400,000 of her shares in the luxury goods label. She still owns 364,000 shares in the company, although this doesn’t include her £1.8 million stock options and future shares awards.

A spokesperson told WWD Ahrendts’ move was “a routine personal decision”.

Burberry has had a lucrative trading year – recently reporting record-breaking profit figures. The label made a total of £1,280 million in the last year compared to £1,202 million in 2009, an increase of 7 per cent.