LEIGH LEZARK has been made the new face of DKNY Jeans. Following in the footsteps of Alexa Chung and Daisy Lowe, the American DJ and model will star in the label’s new autumn/winter 2010 campaign.

Lezark was chosen for her unique style which embodies the spirit of its next collection. The pairing has been described as a “natural fit”.

The new adverts show Leigh and her friends as if in a personal snapshot in order to capture an authentic-seeming New York moment.

Founder of the New York-based DJ trio, The Misshapes, Lezark has previously featured in Roberto Cavalli’s campaign for H&M alongside Jessica Stam and Lydia Hearst.