GEORGIA MAY JAGGER has made her most provocative campaign yet as she becomes the muse of Hudson Jeans. With her own genes a 50/50 mix of rock royalty and supermodel beauty, it’s no surprise the Vogue cover girl is once again acting as the brand’s ambassador.

“Georgia May is a true embodiment of the spirit of the Hudson brand,” says Ben Taverniti, creative director at Hudson Jeans. “She doesn’t try, she’s just cool. She has that certain Je ne sais quoi.”

Legendary fashion photographer Mario Sorrenti and creative agency LIPMAN shot the campaign at Aldor Manor, an Italian Renaissance style house in New York. Old school glamour provided a perfect contrast to Jagger’s trademark rock-chic and the cutting edge aesthetic of the denim label.

The new images showcase Hudson’s key styles for the season, and feature designs from its Classic, Custom, Capsule and Collection lines.