AMBER LE BON is lending her support to this year’s Jeans for Genes campaign, launching a limited edition T-shirt designed by London College of Fashion student Sasha Helim.
“People are always saying to me that modelling is in my genes. Fashion is a great way to raise money and awareness and I’m really pleased to do what I can to help,” says Le Bon of the initiative, which helps to raise money for children with genetic disorders.
 
So successful was the project this year that another LCF student’s design has been picked up by ASOS.COM – from which all proceeds will go to the charity. First year fashion illustration student Elise Mary Yasmin Pellican has reworked the Jeans for Genes DNA motif entangling it with a twisted ribbon chain print.

This is the third year that LCF has worked with Jeans for Genes to create a charity T-shirt.
 
Halim’s design is priced £12.99 and is available online at www.jeansforgenes.com. Pellican’s design is £22 and available from www.asos.com. Jeans for Genes day is October 1.

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