J BRAND has joined forces with Christopher Kane, Erdem, Meadham Kirchhoff, Peter Pilotto and Richard Nicoll to launch 5 x 5 – a new collaborative project in which each designer has created a unique J Brand style.

“Working with all five designers on 5 x 5 was a very rewarding experience for us. Each designer has a unique interpretation of J Brand that continues to expand the breadth of our brand,” says Jeff Rudes, J Brand ceo and founder.

“Our mission is to be a fashion leader that is making a difference; the project will help protect future young designers through the Centre for Fashion Enterprise, the London organisation that provides business guidance and mentoring for emerging fashion design talent,” adds Rudes.

The jeans will be unveiled tonight as part of Fashion’s Night Out – Christopher Kane at Harvey Nichols; Erdem at Harrods; Peter Pilotto at Selfridges; Richard Nicoll at Liberty; and Meadham Kirchhoff at Browns.

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