MATCHES will tomorrow unveil a special bumper edition of its bi-annual magazine, featuring Olivia Palermo and a carefully edited pick of the store’s most covetable autumn/winter pieces.

“In terms of what makes this issue special, it is all creatively headed by our own in house team which I feel is a credit to the passion and creativity of those people in our business that have put it together,” says the store’s founder Tom Chapman. “We’ve purposely kept out advertisers to focus on us as a brand and all the amazing collections stocked at Matches.”

Menswear takes prime position and unconventionally sits in the first half of the 80-page-long magazine.

“Menswear is an integral and a unique part of our business as a retailer, that we focus on both mens and womenswear injects a certain energy into things,” Chapman tells us. “For the past five years we’ve put menswear at the rear of our magazine, which our menswear buyer Stacey Smith has been battling with me about. I think the guys can switch off fast and we wanted to engage with them, so this time Stacey won. There are some beautiful shoots in this issue by David Lamb and Charlie Harrington that incorporate mens and womenswear which we’re really excited about.”

Advertisements