Sarah Jessica Parker is president of Halston Heritage so it’s no surprise she would make an appearance at the Halston Spring 2011 presentation at New York Fashion Week. Although she has no creative control over the main brand, she was there to show her support in a jersey salmon frock.

Sarah looked to be having a grand time as she laughed with friends at the event. Her bright dress was topped off with a chunky necklace and printed clutch.

Mercedes-Benz Fashion Week has drawn more than 200,000 visitors to its Bryant Park tents since 1994. This season marks the event’s Lincoln Center debut. Once known as Press Week, New York Fashion Week was founded in 1943 to distract from French fashion during WWII; it was rebranded Mercedes-Benz Fashion Week in 2009.

The week features all-American and avant-garde creations by such homegrown phenoms as Jason Wu, Alexander Wang, Donna Karan, Diane von Furstenberg and Marc Jacobs.