Gucci and The Recording Academy have announced an exclusive three-year partnership inspired by the Grammy Awards. This unique fashion and music collaboration will be brought to life through a special-edition collection of Gucci Grammy watches and jewelry designed by Gucci’s Creative Director, Frida Giannini, proceeds from which will support restoration and preservation of milestone musical recordings for the enjoyment of future generations.

During its nearly 90 year history, Gucci has counted among its most loyal clientele many iconic musical artists, including Mary J. Blige, Eric Clapton, Elton John, Alicia Keys, Madonna, Rihanna, Ringo Starr, Rod Stewart, Barbra Streisand, and Justin Timberlake. This new partnership underscores Gucci’s commitment to preserving the arts, and it is in keeping with Gucci’s five-year relationship with Martin Scorsese’s non-profit organization, The Film Foundation, which has resulted in the restoration of six classic films to date. This new initiative will support the programs of the Grammy Museum to preserve historically significant moments and recordings of our musical heritage.