GILES DEACON, Erdem, Jonathan Saunders, Charlotte Olympia Dellal, Mark Fast, Nicholas Kirkwood, Marios Schwab and Mary Katrantzou have all decamped from London to Toronto to partake in God Save the Queen – a two-day event starting today at at upscale Toronto boutique, The Room to celebrate the work of British design talent.

It includes a gala party – at which Giles will DJ – plus trunk shows staged by Erdem, Saunders and Dellal as well as a panel discussion at which the designers present will share their views on why Britain’s capital has lately become a centre of fashion greatness.

“The Room is taking a proactive and elegant approach to presenting London – a market that has often been overlooked,” says Erdem.

The Room is located at the flagship of The Bay, a venerable Canadian department store chain formerly known as the Hudson’s Bay Company. A “national institution” it founded the fur trade in Canada and was incorporated by British royal charter in the 17th-century. Recently, The Bay has been revitalised under the directorship of Bonnie Brooks, the fashion executive who made Lane Crawford, the Hong Kong luxury retailer, a fashion landmark in the Far East. And The Room event Brooks has masterminded – with Nicholas Mellamphy – the Room’s creative director who spearheaded its acquistion of London fashion – should help establish Toronto as the third fashion capital in North America, after New York and Los Angeles.

Photographs of a clutch of British designers – posing alongside the muses who inspire them – were captured in September 2010, just prior to London Fashion Week, so as to celebrate the special relationship British fashion now shares with Canada and the Room

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