Corum opened another boutique in Shaighai,China on October 28th 2010.The boutique is locate in the famous shopping mall Plaza 66,city’s most prestigious luxury brand shopping mall.the international,modern,high-end commercial hub of Nanjing Xilu, with an impressive height of 288m tall,66 floors and a total of 30,788 square meters,Plaza 66 is one of the landmark buildings of the Shanghai Puxi area.Corum‘s new boutique reinforces the continuity of the brand’s distribution strategy and demonstrates its desire to consolidate its presence in the long term.

Mr. Antonio Calce,CEO of Corum,Mr. Heinrich Schellenberg,the Consulate General of Switzerland in Shanghai,Mr. Alain Chung,famed timepiece connoisseur and collector,Mrs. Jacqueline Ng,CEO of Swiss Prestige Group,as well as Mrs. Iris Tsui,Plaza 66 Senior Leasing Manager,all being honored guests,officially cut the inaugural ribbon at the boutique opening ceremony.

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