Category: New Model


The 150th Tag Heuer Singapore anniversary was held in Singapore,Prior to the start of the Singapore F1 Grand Prix night race,TAG Heuer ambassador,Vodafone McLaren Mercedes and current F1 World Champion Jenson  Button opened the new TAG Heuer boutique at Marina Bay Sands,the 5th one for the brand at Singapore.


Jenson Button was joined by Mr Tay Liam Wee,Chairman and Group Managing Director of Sincere watch limited,Mr Ong Bang, CEO of Sincere Fine Watches South Asia,Jean Christophe Babin and Jean Marc Lacave.


After the ceremony Jenson Button Jenson Button started the TAG Heuer 150 year’s celebration party and he received onstage the special Singapore limited edition of the Monaco Chronograph, produced at 100 pieces only for the Grand Prix.Jessica Michibata-Japanese Model and Jenson Button’s girlfriend was given on stage by Jean Christophe Babin one of the 250 pieces of a F1 Lady’s Ceramic Full Black Diamonds,the 1st ever Singapore Limited Edition timepiece made especially for female clientele.

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The Swiss watch manufacturer is celebrating its status as official timekeeper of the Tour Auto for the fifth consecutive year by launching a new limited series: the Royal Oak Offshore Tour Auto 2010 Chronograph, issued in a limited edition of 60 pieces.

As in previous years, Audemars Piguet will also be present on the Tour Auto by supporting two teams: the Blanchard/Cloché-Dubois ladies’ team driving an AC Bristol, and the Mecenat Chirurgie Cardiaque team at the wheel of a Jaguar MK1.

The case, in stainless steel, measures 42mm. The crystal is sapphire and the caseback is engraved with the Tour Auto logo and bearing the legend “Royal Oak Offshore – Serie Limitee. It is water resistant to 100 meters.

Movement is the Swiss automatic AP caliber 2326/2840 with a power reserve of 38 hours. All parts are decorated by hand

The case, in titanium, measures 42mm x 14.8mm. It has a sapphire crystal and is water resistant to 100 meters. The caseback reads “Winner Le Mans 1970 – Porsche 917-023”.

Porsche Design Dashboard Movement is the Swiss automatic ETA caliber 2894-A2 with 37 jewels, 28,800 vph and a power reserve of 42 hours.

MSRP is 4,900 Euros.

The world of fashion styling is plenty competitive, but thanks to Theory, that competition is now pretty literal: The label pitted three top stylists (Annabel Tollman and Nylon’s J Errico and Dani Stahl) against one another in a to-the-finish style-off. Each styled three looks (a shorts look, a jersey look, and a men’s look) using Theory items, all of which are now on view at Theory’s Facebook page; vote for your favorite from now until July 9, and the one with the most votes will get a donation made in his or her name to the charity of his choice. (Tollman is playing for Oxfam America, Errico for the Hetrick-Martin Institute, and Stahl for the Animal Rescue Fund of the Hamptons.) As an added incentive, cast your vote and you’ll be eligible to win one of three $750 gift cards. Go forth and vote, and may the best stylist win.

Swiss watch manufacturer Ernst Benz has partnered with iconic chef and restaurateur Mario Batali to create a limited edition series of timepieces to benefit the Food Bank For New York City

The Mario Batali Limited Edition Ernst Benz Great Circle Automatic is an enhanced version of the original design, featuring accents in Batali’s standout signature orange color.

Mario Batali has personally collaborated with Leonid Khankin, Managing Director and Chief Creative Officer of the Ernst Benz brand, to design and produce the exclusive collection of timepieces. “My partnership with Ernst Benz is borne out of my love to celebrate life with simple things of the highest quality, this new watch created by my friend Leonid Khankin is exactly that. To bring art and public service together is a privilege I will never squander, the opportunity to help the Food Bank For New York City provide food for over a quarter million meals A DAY in NYC is a joyous part of my celebration,” says Batali.

This special series of timepieces will be made available in three sizes: 36mm, 40mm and 47mm, and each size will come in a limited edition of 250 pieces.

Batali, regarded as one the world most innovative and inspiring chefs, owns fifteen restaurants across North America – nine in New York City, three in Las Vegas and three in Los Angeles. He is also a regular on the the wildly popular Food Network series, “Iron Chef America.”

The case, in stainless steel, measures 44mm x 15mm. It has an AR-coated sapphire crystal and is water resistant to 120 meters.

Movement is the automatic IWC caliber 79320 with 25 jewels, 28,800 vph and a power reserve of 44 hours.

It features an engraved portrait of Jacques-Yves Cousteau on the caseback.


The case, in 18kt rose gold, measures 42mm. It has a sapphire crystal, and a display back. It is water resistant to 30 meters.

Movement is a Swiss automatic (base ETA 2892) with personalized Milus rotor.

It has a galvanic covered dial with “Grain de Riz” decoration in the center, snailed counters with sunray decor, glossed outer area with blue minute numbers and features blued steel hands.

The strap is black alligator with 18kt rose gold folding clasp. MSRP is 4,200 Euros.

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