Tag Archive: TAG Heuer


November 1st,2010 Tag Heuer held it’s 150th anniversary Hong Kong Stop in Harbour City,Tsim Sha Tsui.Launched The pening of “Odyssey of Pioneers” exhibition.


Tag Heuer‘s three-days world travelling exhibition exhibits over 70 pieces of the most beautiful signature timepieces.

The anniversary celebration has invited Taiwanese artists Ethan Yuen and Bianca Bai.Hong Kong top models Joycelyn,Cara G. and Anthony presented the 2010 star products at the catwalk show with Lifestyle and Elegance sessions.

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TAG Heuer has registered record growth in China over the last few years,and is now ramping up operations even further,both in China and abroad,in a determined bid to increase its share of China’s booming domestic and travel markets.

TAG Heuer the fourth luxury watch brand in the world only second to what it spends in the United States,it seeks to reach the top-tier of the lucrative watch market in China,where it is forecasting a more than 50 %  annual growth in sales in the next coming years.

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On October 14 2010.TAG Heuer organized A grand press conference to announce the news at Beijing MOMA Contemporary Broadway Cinema.Meanwhile,TAG Heuer also launched a new advertising campaign starred by Mr. Chen Daoming.

As one of the most leading actors in China, Mr. Chen Daoming represents a successful man with substance, generosity,dignity and prudent-thinking. He became famous in 1985 by playing a main character in the TV drama The Last  Emperor,and in 1990 his work at Fortress Besieged made him as one of the  top actors in China. Mr. Chen Daoming continuously challenges himself in his acting career and has played various characters  from the ordinary  civilians to emperors and lords,all of which are well recognized by the audience. He is not only an actor but a thinker who acts with his soul  rather than skills. Kangxi Emperor,the role he acted in the drama Empire Kangxi, can best exemplify Mr.Chen — a man who is courageous, dignified and knowledgeable.


“A man’s greatest fortune is the experience he gains from the everyday life. Every successful character I portray is the foundation for my next role.Even in this fast paced industry,I’m able to relax and reflect,and never give up the pursuit of perfection and idealism.I treasure the hard times, because that is what shapes a man’s values.I pursue creativity and passion in my career and I insist to be true to myself.”Mr. Chen said at the press conference.

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Brtiannique Rita Ora arrive at the Louis Vuitton fashion show With her Tag Heuer Watch during Paris Fashion Week Spring/Summer 2011.

The 150th Tag Heuer Singapore anniversary was held in Singapore,Prior to the start of the Singapore F1 Grand Prix night race,TAG Heuer ambassador,Vodafone McLaren Mercedes and current F1 World Champion Jenson  Button opened the new TAG Heuer boutique at Marina Bay Sands,the 5th one for the brand at Singapore.


Jenson Button was joined by Mr Tay Liam Wee,Chairman and Group Managing Director of Sincere watch limited,Mr Ong Bang, CEO of Sincere Fine Watches South Asia,Jean Christophe Babin and Jean Marc Lacave.


After the ceremony Jenson Button Jenson Button started the TAG Heuer 150 year’s celebration party and he received onstage the special Singapore limited edition of the Monaco Chronograph, produced at 100 pieces only for the Grand Prix.Jessica Michibata-Japanese Model and Jenson Button’s girlfriend was given on stage by Jean Christophe Babin one of the 250 pieces of a F1 Lady’s Ceramic Full Black Diamonds,the 1st ever Singapore Limited Edition timepiece made especially for female clientele.

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The New Launch F1 lady Steel & Gercamic took place on September 25th 2010 at the TAG Heuer Ginza flagship in Japan.Maria sharapova which welcomed by Giorgio Sarne and Antoine Pin-represented Tag Heuer Japan joint the event.The tennis champion and TAG Heuer ambassador presented the new Lady Steel & Ceramic to over 90 media and VIP customers and told them how much she loves this new timepiece.

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